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All Care Group is a family run business which has worked in the housing, care and support sector for over 20 years.
All Care Group appointed us to design an identity for their new venture, offering support, activities and other services to the public. The identity needed to appeal to a wide range of people from the young to the older generation and needed to reflect their caring and supportive approach to dealing with their customers' needs.
We designed an identity which was warm and friendly using curvy typeface and symbol which represtened a union and team work.